“You must repent and believe!”, cries many a preacher; from pulpits, street corners and social media. The implicit, and even explicit inference is, “If you don’t, you will go to Hell”. It is a method that has been terribly powerful for some generations now, but it seems that the effectiveness of such a mantra is wearing thin. The common disregard for such preaching now should register to those preaching it as an indication that there is a problem with this particular message.